Privacy Policy

Privacy Policy – INHOUSE UPGRADE

Updated: November 26, 2025

This policy explains transparently what personal data is collected on the website https://in-house.co.il, for what purposes, to whom it may be disclosed, how long it will be retained, and what rights you have under the Privacy Protection Law, 1981, as amended by Amendment 13 (hereinafter: “the Law”).

1. Who We Are and How to Contact Us

Controller of the data file: Michael Barzilai
Address: HaShaked St. 37, Tel Mond
Email for privacy inquiries: mb@in-house.co.il
Phone: 052-2433040
For privacy-related requests, please include “Privacy Request” in the subject line.

2. Information We Collect

  • Contact details via forms: name, phone number, email, and message content.
  • Website usage data (cookies/similar technologies, including Meta Pixel and Google Analytics): pages viewed, visit duration, browser/device identifiers, conversion events, and traffic sources.

We do not collect sensitive information through the website.

3. Purpose of Data Collection

  • Responding to inquiries and contacting you back.
  • Email/phone updates and marketing—only if you opted in; you can always request removal.
  • Website operation, security, and improvement (analytics, troubleshooting, performance measurement).
  • Measurement and advertising using Meta Pixel (to evaluate campaign effectiveness and display relevant ads).

4. Is Providing Information Mandatory?

Providing your contact information is voluntary; however, without it, we may not be able to respond to you.
Browsing the website involves the use of cookies for operational, measurement, and analytical purposes—you can manage this through your browser settings.
Upon visiting the site, users are notified about the use of cookies and provided a link to this Privacy Policy. Continued use of the site constitutes consent to the updated policy.

5. Data Sharing

We share information only as necessary for the following purposes:

  • Technical infrastructure providers (hosting/website maintenance).
  • Advertising and measurement providers: Meta (Facebook/Instagram) via Meta Pixel.
  • Email marketing: Rav-Messer (list management, delivery, and unsubscribe functions).
  • Consultants/service providers (legal/technical), bound by appropriate confidentiality and security obligations.

We do not sell your data to third parties.

6. Data Transfers Abroad

Some processing or storage may occur outside of Israel (including by Meta, Google, and/or infrastructure providers).
Such transfers are conducted in accordance with the Privacy Protection Regulations (Transfer of Data Abroad), 2001, either to countries providing adequate protection or through contractual safeguards (Standard Clauses adapted to Israeli law).

7. Data Retention Period

  • Form submissions: up to 36 months after handling is completed (or longer if required by law/legal protection).
  • Analytics/measurement data: generally up to 12 months.
  • Mailing lists: until unsubscribe or consent withdrawal.

We periodically delete or anonymize data in accordance with our internal retention policy.

8. Your Rights Under the Law

Under the Law, you have the right to:

  • Access personal information about you in our database.
  • Request correction of inaccurate, incorrect, or outdated information.

To exercise these rights, contact us at the email provided in Section 1. We will respond within the legal timeframe; if we cannot fulfill your request, we will provide a reasoned explanation under the Law.
Requests for deletion are not a general statutory right, but we will consider deletion where no legal retention obligation exists.

9. Cookies and Meta Pixel

The website uses cookies and the Meta Pixel for measurement, analytics, and advertising. You can:

  • Manage or block cookies via your browser settings.
  • Adjust your advertising preferences in your Meta account.

For more details on Meta’s data processing, refer to Meta’s Privacy Policy.

10. Direct Marketing and Unsubscribing

Marketing messages are sent in compliance with applicable law (including Section 30A of the Communications Law).
Each message includes an unsubscribe mechanism, or you can contact us directly to request manual removal.
Mailing list management is handled via Rav-Messer.

11. Data Security and Security Incidents

We implement reasonable security measures in accordance with the Privacy Protection Regulations (Data Security), 2017.
In the event of a serious security incident, we will identify, address, document, and notify as required by law and regulatory guidance.

12. Minors

The website is not intended for independent use by minors.
If we become aware that information about a minor has been provided without parental/guardian consent, we will take appropriate action upon notification.

13. Policy Updates

We may update this policy from time to time to reflect legal or service changes.
The update date will appear at the top of this page. Continued use of the site constitutes consent to the updated policy.